In 2006, Kourtney, Kim and Khloé Kardashian opened their first 'DASH' store selling clothes and accessories in Calabasas, California, the original store was later relocated to West Hollywood in 2012. In the 10 years the store has been open there are three physical stores across America and an online store - shopdashonline.com.
In 2015, a KUTWK spin-off show titled 'Dash Dolls' premiered on E! which featured some of the workers in the West Hollywood store.
The three Kardashian sisters also have their own makeup and hair care range, 'Kardashian Beauty', both ranges have instagram accounts and the makeup is available for European fans to buy via feelunique.com.
In June 2014 Kim Kardashian released a mobile game on iOS, Android and Macbooks titled 'Kim Kardashian: Hollywood', the game, produced by Glu Mobile, allows the player to design their own avatar and complete challenges to work their way up to become an A-List celebrity.
Although the app is free to download it does include in app purchases available in various bundles varying in price range with the cheapest being $4.99 and the most expensive being a grand total of $99.99!
Not only does the game feature Kardashian herself and top fashion designers such as Oliver Rousteing, the creative director for Balmain, in April 2016 Kardashian unveiled a collaboration with 2016 fantasy film 'The Huntsman: Winter's War' allowing player to buy costumes and accessories inspired by the film, thus supporting Jenkins' (2008) idea of old media, in this case film, and new media, in this case apps, combining.
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Image eleven: (2014) Glu
Inc. ’Kim
Kardashian: Hollywood’
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Writing for 'Tech Times' Lauren Keating (2016) revealed that
'Kim Kardashian: Hollywood has made over $100 million in its first five quarters'
supporting Misha Kavka's (2011) idea that reality television promotes consumerism.
As well as her mobile game Kim Kardashian released an app the following year in 2015 titled 'kimoji' priced at $1.99 and featuring personalised emoji's featuring designs and various connotations based on and around the star.
The app became number on in the app store within the first day and has been said to have
'boosted mobile app use by 58%'
according to Flurry [x] - a mobile analytics company.One of the various 'kimoji's' features Kardashian's 'ugly crying face', which was first seen on KUTWK and has since become a huge internet meme, by using this as a 'kimoji' shows how Kardashian has profited from something which many have used to humiliate the star.
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Image twelve source: http://bit.ly/1NvcqM9
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The instagram for the Kardashian makeup range 'kbeuatyofficial' is used to not only promotes the products but also sometimes to promote Kim Kardashian's 'kimoji's' thus connecting and promoting various business ventures taken by the star.
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Image thirteen source: http://bit.ly/1SGtfD0
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However, it is not just Kim Kardashian with a presence on mobile devices, in September 2015, four of the five sisters (Kim, Khloé, Kendall and Kylie) released their own individual apps alongside individual websites that allowed extra insight into the girls' lives featuring live streams, beauty tutorials, workout regimes and links to buy the same clothes as each sister - again supporting Kavka's theory of reality television promoting consumerism. Eldest sister Kourtney's app was delayed and released three months after the four other apps in December 2015.
The apps, costing $2.99 each per month, are produced by Whalerock Industries, it's pitch according to Fortune writer Leena Rao (2014 - insert link) states that
'celebrities can become their own media moguls by controlling the types of content they can release, and charge for".
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Image fourteen source: http://bit.ly/231DjJx
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The sisters use their various social media sites, especially twitter to promote what is happening on their apps and each app combines the personalities and interests of the sister all in place, thus displaying one of Jenkins' (2006) definitions of convergence cultures
'the flow of content across multiple media platforms'
Youngest members of the Kardashian-Jenner family, Kendall and Kylie Jenner released their own game in 2015. Developed by Glu Mobile, the same developers as 'Kim Kardashian: Hollywood' the game titled simply 'Kendall and Kylie' appears at face value very similar to Kim Kardashian's game featuring the same animation style and the ability to create an avatar.
However, Kendall and Kylie's game is tailored around the two sisters and links to their clothing range sold at American retail store PacSun.
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Image fifteen source: http://bit.ly/24g4vXv
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