| Hayu |

Recently NBCUniversal released their new streaming service hayu, available in the United Kingdom, Ireland and Australia from March 2016, the service streams numerous reality television shows including Keeping Up With The Kardashians and I Am A Cait. In February 2016, Pocket-lint reported that NBCUniversal had described the new streaming service as the 
"next generation, subscription video-on-demand reality service".
Viewers can stream reality television on hayu’s desktop site or on mobile for £3.99 a month and like many subscription and streaming services, hayu offer a 30-day free trial.


Image twenty-six source: http://bit.ly/24hTBAz








NBCUnviersal has advertised hayu in more traditional ways such as on buses but also by working with Youtubers such as Gabriella from velvetgh0st. The Youtuber worked with the streaming service to promote the new service to her large and varied audience! Thus combining both old and new media.

Leanne Bayley, writer for Glamour Magazine, reported that hayu also links to social media allowing you to post to twitter about the show you are watching without having to leave the mobile app [x]. 
One of hayu's main selling points is that viewers can watch new episodes of their favourite reality television shows the same date as it airs in America, meaning that viewers will not have to wait a week or in some cases longer to catch up on shows such as Keeping Up With The Kardashians.

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